National Furniture will manufacture basic, durable home and office furnishings.  Principal among these will be a line of hardwood desks, dressers, bed frames, dining room tables, chairs, credenzas, coffee tables, and home entertainment centers.  In addition, the company will purchase lamps, mattresses, and a few other auxiliary products from other manufacturers for sale in it’s retail showroom locations.

The typical wholesale customers will be retail department store chains. The company's typical retail and service customers will include upper-middle class residents of the tri-state area who will seek to maximize the purchasing power of their interior decorating budgets.  These customers will be attracted to the company’s quality products.

National Furniture intends to expand it’s customer base in the tri-state area by aggressively promoting the additional value of consulting services it will provide and by capitalizing on it’s reputation more extensively.  A complete training of the sales force coupled with significant advertising expenditures will accomplish this objective.